DIVINE, R.; TAELMAN, J. A. How The Burger War Was Won: An Analysis Of 18 Years of Data on Customer Hamburger Preferences. Journal of Consumer Studies and Applied Marketing, [S. l.], v. 3, n. 1, p. 40–48, 2025. DOI: 10.58229/jcsam.v3i1.288. Disponível em: https://www.jurnal.integrasisainsmedia.co.id/JCSAM/article/view/288. Acesso em: 5 nov. 2026.