MUHAMMAD YOGA, L. Optimizing Integrated Marketing Communication (IMC) In Building Patrakomala’s Brand Awareness As A Creative Ecosystem of Bandung City. Journal of Consumer Studies and Applied Marketing, [S. l.], v. 3, n. 1, p. 80–91, 2025. DOI: 10.58229/jcsam.v3i1.363. Disponível em: https://www.jurnal.integrasisainsmedia.co.id/JCSAM/article/view/363. Acesso em: 5 nov. 2026.