Rupita, Rima. “From Transactions to Subscriptions: Customer Adoption, Organizational Readiness, and Business Model Innovation in an Emerging-Market Pet Retailer”. Journal of Consumer Studies and Applied Marketing 4, no. 1 (August 11, 2026): 39–59. Accessed November 5, 2026. https://www.jurnal.integrasisainsmedia.co.id/JCSAM/article/view/500.