Divine R, Taelman JA. How The Burger War Was Won: An Analysis Of 18 Years of Data on Customer Hamburger Preferences. JCSAM [Internet]. 2025 Jun. 20 [cited 2026 Nov. 5];3(1):40-8. Available from: https://www.jurnal.integrasisainsmedia.co.id/JCSAM/article/view/288