DOI: https://doi.org/10.58229/jcsam.v2i2

Published: 2024-12-20

Articles

Moderating Factors Affecting Brand Loyalty In Boycotts of Israel-Affiliated Brands

Anggi Nurdiani

94-113

PDF

Exploring Customer Preference to Develop an Effective Customer Relationship Management Strategy

A Case Study of Comvee, an Adaptive-Clothing Brand

Frederika Amelia Trahutama

114-127

PDF

Develop Social Media Strategy to Build Parent's Brand Awareness and Purchase Intention of Children's Educational Product Through Advertisement Approach

Study Case of Lab Buddy

Alisha Syakira Triawan

128-134

PDF

Exploring Factors Influencing Parent's Purchase Intention Towards Mathematics Educational Comics

Tarisa Andika Putri Antoni

135-138

PDF

Exploring Santoon's Customers' Preferences That Affect Their Purchase Decision For Buying Fashion Products

Amira Luthfiyya Wibowo

139-145

PDF

Business Model Formulation For Yarn Store As Cultural Tourism

A Case Study of Mondu Crafts

Ameera Rahil Sahira Widodo, Evy Rachmawati Chaldun

146-155

PDF

Redefining General Public Segment In Kustomfest: A Research On Visitor Motives In Attending A Kustom Kulture Festival

Muhammad Emir Alhafeez Wahyudi, Dina Dellyana

156-164

PDF

Factors Affecting Customer's Purchase Decision of Makeup Products From Local Brands On TikTok Live Streams

Tyara Zeta Prameswari, Nurrani Kusumawati

165-177

PDF

The Pink Tax in Consumer Behavior for Personal Care Products

Adenia Naura Pramesti

178-190

PDF