DOI: https://doi.org/10.58229/jcsam.v3i1

Published: 2025-06-20

Articles

Femvertising Discourse: Empowering Women through Content Analysis in Du Anyam’s Instagram Marketing Campaign

Yohanes Michael Christanto, Lucia Nurbani Kartika

1-15

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Packaging Quality in the FMCG Supply Chain: A Case Study of Leaking Non-Dairy Creamer (NDC) Packages at Company XYZ

Vanessa Thomas, Nur Budi Mulyono

16-24

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Ghost Kitchens And The Digitalization Of Indonesia’s Urban Informal Economy

Eko Susanto, Vanessa Gaffar, Mega Fitriani Adiwarna Prawira

25-39

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How The Burger War Was Won: An Analysis Of 18 Years of Data on Customer Hamburger Preferences

Richard Divine, James Arthur Taelman

40-48

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Circular Economy Business Model for Sustainable Practices in The Smart Tourism Village

Wahyu Rafdinal, Lusianus Kusdibyo, Chandra Budhi Septyadi, I Gusti Ngurah Dwi Wiryawan

49-66

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Effect of Digital Strategic Partnerships on Financial Performance of Commercial Banks in Kenya

Okongo Fiona Achieng, Francis Mutegi Kabisani

67-79

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Optimizing Integrated Marketing Communication (IMC) In Building Patrakomala's Brand Awareness As A Creative Ecosystem of Bandung City

Lutfi Muhammad Yoga

80-91

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Optimal Capital Structure Analysis of PT Bluebird TBK

Sri Yuliani, Mandra Lazuardi Kitri

92-105

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Resolving the Willingness-to-Pay Paradox: A Pricing Justice Perspective on Destination Loyalty in Emerging Tourism Contexts

Eko Susanto, Ajayi Olubunmi Modupe

106-122

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