DOI: https://doi.org/10.58229/jcsam.v1i1

Published: 2023-06-20

Articles

The Influence Of K-Pop Artists As Brand Ambassadors On Affecting Purchasing Decisions And Brand Loyalty (A Study of Skincare Products in Indonesia Consumers In Indonesia)

Bonita Pardede, Atik Aprianingsih

1-10

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Developing Marketing Strategy for Used Car Business Post Pandemic

Case Study of Mobil88 Semarang

Vincent Kwan, Fitri Aprilianty

11-20

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The Effects Of Fan Activity And Views On Purchase Decision In The Genshin Impact Fanwork Market: a Literature Synthesis

Gabriella Callista Firsty Nathania, Fitri Aprilianty

21-27

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The Implementation of the Trial Strategy in Driving Purchase Intention on Youtube Premium

Yusuf Afif Ramadhan, Prawira Fajarindra Belgiawan

28-36

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The Effect of Financial Contents on Social Media Towards Financial Literacy on Generation Z in Sumatra and Java

Agnes Enya Angelica, Tuntun Salamatun Zen, Eneng Nur Hasanah

37-45

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The Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction Towards Continuance Intention to Use MyTelkomsel App

Talitha Radhiyya Azzahra, Nurrani Kusumawati

46-60

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The Influence of QRIS Payment Customer Satisfaction Towards Customer Loyalty And Continuity

Puti Shalia Nadinta, Nurrani Kusumawati

61-66

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The Determinants Factors of Islamic Financial Inclusion in West Java: A Comparison Between Generation Z and Millennials

Amarila Indi Haryadi

67-73

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The Impact of Mixue's Halal Announcement on Company's Brand Reputation: a Naive Bayes Sentiment Analysis Approach

Gilbert Tandiawan, Meditya Wasesa

74-80

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