DOI: https://doi.org/10.58229/jcsam.v1i2

Published: 2023-12-20

Articles

Influential Cosmetic Packaging Attributes Toward Customer Purchase Intention

Maurel Sara Hasibuan, Shimaditya Nuraeni

81-91

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Evaluating the Effectiveness of Sports Sponsorship from Banking and Financial Services, Case Study: Badminton

Afifah Khoirunnisah Pandandini

92-108

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Factors Influencing Identification as a Fan and Consumerism towards The Virtual K-Pop Group MAVE:

Valencia Hoesan, Shimaditya Nuraeni

109-116

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Developing Effective Marketing Strategies for Herviolet After COVID-19 Pandemic: A Case Study of Herviolet

Rio Dzaki Soempeno, Fitri Aprilianty

117-123

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The Role of Social Media Benefits in Affecting Purchase Intention to Reserve a Liveaboard Phinisi Trip in Labuan Bajo

Raiza Rizkiyana

124-130

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The Business Plan of Beauty Brand XYZ: Moisturizer Product

Nazifa Farzanah, Annisa Rahmani Qastharin

131-136

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The Impact of Product Description, Product Photo, Rating, and Review on Purchase Intention in E-commerce

Muhammad Ghiffary Mokobombang, Nurrani Kusumawati

137-147

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The Effect of Overpackaging Solutions in E-Commerce Towards Consumer Preference

Abigail Soedibyo, Nurrani Kusumawati

148-156

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Investigating the Determinants of Green Loyalty: Understanding Factors Influencing Customer Commitment to Sustainable Brands in Indonesia

Journey Firdausy Arasyi, Nurrani Kusumawati

157-165

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